Tuesday, August 20, 2013

Rakhshabandhan: vow to a safer society

The annual festival of Rakhshabandhan is meant to perpetuate the everlasting ties between brother and sister. The word “Rakhsha” signifies safety and Bandhan is an association announcing an abiding bond. In ancient times this bond of security was celebrated as a symbolic peace ambassador, where a queen used to send this anti-war thread to other kingdoms for ensuring the harmony, non-violence and security among the two Empires and it was carried out as a lifelong vow.

But, in today’s society only few girls have the pleasure to pursue their chase of dream beneath their brother’s safe wings. Others have to live separately from their family to spend a life they wish. In today’s scenario who will lock up their safety? Social Binding is the answer to this. Let’s make up our mind to save all ladies of our society. It might be a friend living separately from her family, a classmate in the hostel, a lady in the new city or a girl travelling daily in the bus. Let’s promise a calm shelter to them.

Let’s celebrate this Rakhi as an Event to cease the violence in society. Why only vow to protect one’s sister only, let’s pledge to protect the whole women population. This relation of protection is not limited to a brother-sister, but is an Event to Celebrate the Social Binding, which is very well executed in the new Idea advertisement. It can be among a Defense man and a citizen, a security guard and a little school girl, a bus driver and a daily traveler, and many more.

Let’s Honor them for helping us in the situation, let’s thank them for being our guide, let’s gratify them for the guarding, and let’s acknowledge them of their significance. Let us salute the bond of safety with everyone who immune our shelter from any mishap.
To save the sister with same blood in veins…
Is a ritual taught and in our mind it always remains…

Why not pledge to save all ladies…?
Why not vow safety to all…?
Why it needed to be a brother…
Let us be a guard to each other…
United we stand, divided we fall…
But a thread of peace can save us all…

Wish you all a Happy Rakshabandhan!

Saturday, August 10, 2013

Indore’s land blessed with a Strong employment base from TCS

The news is surprising and is obviously a “good news”. Not only Indore but the whole state is filled with an enthusiastic wave and expecting a bright future of the nation. The mini metro is all set to offer better employment opportunities with nation’s leading software firm-
Tata Consultancy Services.

Heralding a bright beginning of work by the giant IT Company TCS, sets up a strong base for the city to inherit all the progress and development in IT sector. This is a golden start of a new era in IT sector which will decide the future of a progressing state like Madhya Pradesh.

10th august, 2013, when TCS is laying the foundation of its new project in Indore, it will surely prove a memorable day for everyone. Hundreds of college students from the city as well as from the other towns of the state will take part in the youth festival which is to be held after the “Bhoomi-Poojan” of the company with an expected crowd of around 20,000 people.

The Chief Minister of the state Mr. Shivraj Singhji Chouhan and TCS chief executive officer
Mr. N Chandrasekaran will be the chief-guests for the auspicious ceremony. The felicitous occasion will take place in the eminent presence of State Commerce, Industry and IT Minister Mr. Kailash Vijayvargiya and IT secretary Mr. Hari Ranjan Rao, who will lay the foundation of the prosperous project. 

TCS will complete its first phase in the coming two years by taking up Rs 550 crore as the major investment and will generate a direct employment of 5000 people and an indirect employment for 15000 people across the state. The company at present has an annual turnover of 40,000 crore and is providing an employment to 2 Lakh people in 42 countries. The company has already started the recruitment and is ready to announce a full-fledged development centre including a small data centre and a BPO for Software Development opportunities.

To the city’s surprise, TCS Indore campus will be a state-of-the-art facility with a perfect blend of aesthetics and local culture along with the world-class facilities and features. The Indore campus will inherit the green building concept with the entire positive and environment focused energy efficient systems to take a great care of the city’s peaceful environment.
With all these development-contributing factors and tremendous hope of a shining IT future, it off-course is a boon to the city and a golden opportunity for the youth working away from their own and progressing home-town Indore.

So, get ready, for the biggest boost in the “Happening- City”. A lot of good is happening here and you can expect even more from Indore. All the Best.

Saturday, August 3, 2013

Befriending the Ad World 4th August Friendship Day

Sharing secrets, hiding mistakes
Playing pranks, dancing in rains
All it speaks is a bond so strong,
 Known as FRIENDSHIP and lasts long.

Can you imagine your life without the person, with whom you share your outbursting emotions every day or a person who is always ready to lend his shoulder along with his PJ’s to cheer you up again?  Of course not. We all need a friend to rely upon, to believe on, to share the grief and to get mental relief. But maintaining this relation during the life’s ups and downs is this simple? No. Because, in life where it is difficult to find time to talk to oneself, it is almost impossible to steal the moments out of the busy schedule to talk to our dear ones.

Friendship Day obviously is a granted opportunity to go back to the golden days when we dreamt of being with our childhood friends for the whole life and endows us with an easy path to celebrate that togetherness, to respect the differences and revise our life’s preferences.
But should this celebration be bounded to 24 hours? No, the frolic should go on. Each moment of life spent with friends should be made enjoyable enough to be treasured in the lasting frames of our hearts.


Call it a way of creating reminiscences or socialization; the Advertising world is ADding spice of Friendship to its persuading advertisements to connect with the target audience emotionally.
 “Wherever You Go, the Network Follows which is Happy to Help (Vodafone) you Celebrate Small Occasions With Friends (Cadbury) and enjoy the Yummy Taste Of Friendship (KFC) with Your New Chataakedaar Company (Domino’s) to Cherish The Gift From Your Very Own (Titan Sonata)”.

Remember something? The above paragraph is dedicated to the latest advertisements creating a “Dosti Effect” on the minds of young as well as the aged consumers following the products.

Following the same,  Coca-Cola and Ogilvy & Mather Shanghai have come together to develop a new art and digital campaign that has a unique approach to “happiness creation” for the friendship experiment along with conducting different interesting activities all over the world.

Whether it is Airtel friendship campaign- “Jo Tera Hai Wo Mera Hai” and “Har Ek Friend Zaroori Hota Hai” or the new marketing idea, “Yaar Tu God Hai”, Friendship is being celebrated as a unique bond in the movies, songs, stories, daily soaps and Advertisements.

These exploding and amazing communion examples have helped the audience win friends and influenced them to a great extent, as a result of which the advertisers are using this obvious human emotion of friendship to fulfill their commercial objectives.

When Advertising world is not left behind in celebrating the “Friendship Day” throughout the year, then why are you waiting?

Call an old friend today and make him feel special…plan a blasting “Friendship Day” with him and make a promise to take this bond beyond the limitations of a day so that you can cherish this Friendship throughout your life.


Author:- MATChBOX India

Tuesday, July 23, 2013

Google+ after beating LinkedIn and Twitter paces up to outplay facebook!

When did you check your Google account the last time? Probably you won’t remember. But your colleague would have logged in at Google plus at the present moment to take a view of the other websites.

Yes, despite of tasting the social networking success a little later, Google has proved itself on the social networking battle ground where Facebook, Twitter and LinkedIn had already set their feet powerfully. A new study revealed by Janrain shows that, people who use social networks to refer other websites, almost half of them (46 percent) prefer Facebook. But, To your surprise Google+ stands at second position, with 34 percent of logins.

After facebook, Google has grabbed the second position effectively whereas; yahoo, twitter and other social sites are nowhere near to Google.

With its launch of limited users in 2011, in the two years, it has been successful in beating the social sites including the Chinese web portals which already have a million users. Stated by global web index, facebook, possess a large network of about 700 million users who are active on their accounts, Google is no far from giving a hard competition with more than 500 million registered users and 343 million active users.

Friday, July 12, 2013

World Population Day: How much do you know about our world

7,097,100,000…and counting. You share the planet with seven billion more! The earth seems to be getting heavier by the day, and according to UN's current projections, the World population is anticipated to reach between 8.3 and 10.9 billion by 2050. On World Population Day,

This very quick accelerating number raises a number of important issues – and the joined countries has selected an intriguing theme for this year from the promise list. The administration wants to address the topic of adolescent pregnancy, which exactly feeds the boost in the world population.
Adolescent pregnancy is a developmental and societal topic which is often a product of heritage and traditions that distinguish and do not allow for the rights of young women and women to be highly regarded or for them to make acquainted alternatives.
So this is a very significant and helpful agenda. By raising perception about accessing family Designing and the edge consequences of adolescent pregnancy, it should not only help decline the global community Development rate but also offer a possibility for many women round the world to have an advanced value of life.
This can benefit their families and groups too.
A aim of our Department for worldwide Development's events is on girl's education, which could play a crucial role in enabling juvenile girls to make informed conclusions about their future.
Young women who will have more power to leverage and change the status quo. We also design on supplying 2 million more twosomes in Ethiopia with get access to to family designing by 2015. But much more desires to be finished to empower girls and women.

Monday, July 8, 2013

Advertising - A catalyzer for consumers' never-ending hunger of wants

“A good Advertisement is one which sells the product without drawing attention to itself”, an interesting and apt-to-Advertising quote by David Ogilvy, makes the purpose of advertising even more clear and concise. Before jumping to why advertising is done, it is essential to understand what is advertising.

Advertising is all about “persuasion”. It is the moment when a consumer is stuck in the middle of persuasion and choice or in much simpler words- Advertising is a mode of developing a communication between the advertiser and the consumer whose sole aim is to build a positive image of the product in the “solution-seeking” minds of consumer. It is used to encourage, persuade and manipulate the consumers so that he gets attracted towards the product, but to a pause, advertising does not end here. It further continues to engage the customer till he is persuaded to take a positive action regarding the product that eventually results in the unnecessary buying.

Advertising can mainly be classified into print Advertising, electronic advertising i.e., Radio, TV, internet, mobile and Outdoor Advertising mediums like hoardings and billboards. The three most common forms are detailed below:

Outdoor Advertising:- is regarded as a very effective tool of advertising which makes use of tools like billboards, hoardings, kiosks, tradeshows, events etc., having a high and immediate impact on the customers. Apart from this, Outdoor Advertising is considered to be an economical form of communication classifying further into posters, transits, bus stations, taxis, moving trains, terminal posters, POP (point of purchase) etc.

Print Advertising:- accommodates the advertisements printed on paper and handled by a specific potential audience. It is a very attractive and receptive mode of communication and poses a direct impact on consumer’s mind when he reads and makes a perception towards the written message. Print Advertising is considered as a very old form of advertising popular since 17th century and includes- newspapers, magazines, brochures, fliers, direct mailers, yellow pages etc.

Digital advertising:- Digital Advertising is one of the fastest and advanced modes of convincing the consumers in which the information is communicated with the help of Internet and mobile phones. Internet being a very common medium is one of the fastest and cheapest medium which has a global reach. Digital Advertising majorly consists of the two most popular modes that are SEO (Search Engine Optimization) and SMO (Social Media Optimization). Both of these are online mode of delivering the marketing message with the help of ad servers and social networking websites. The ads may appear on the search engines, social sites, banner ads, text ads, online classifieds, e-mail promotions etc.

Being derived from a Latin word, advertising actually “turn the minds of customer towards” the final product which eventually makes them spend money on the unnecessary products they don’t even need. At the end, advertising can be considered as the lifeline of a business which is true to a great extent.

Friday, June 28, 2013

Packaging Redesign

A packaging redesign is often the first lever that marketers pull when they are either new to a emblem or opposite a trading challenge. If all additional goes wrong, redesign the wrapping and slap a “New Look. identical Great Taste” burst on it.

From my time at procedure, I wise that packaging conceive, when finished well, can be the best media vehicle a emblem has. We thought of cutting steel (for a wrapping mold) as a newspapers total cost.

But a wrapping redesign is not a illusion projectile. And the process is often heavy on government and lightweight on impact. It is very simple to get apprehended up in endless considerations about nuances that ultimately aren’t all that significant to buyers.

There is also a fear of more determined redesigns, partly due to the “Tropicana hangover”. in 2009, Tropicana altered its label to a design that was unanimously disliked. They finally backpedaled to the original design. I’ve conversed to many marketers who are wary of any bold design alterations because they don’t want to make the identical error.

I like this insight from Landor: “Many businesses evaluate wrapping only when their emblem is languishing or when a new variant is about to launch. Don’t think of refreshing your wrapping as a task with an end date; instead, the “evolution of packaging” should be a normal dialogue and a strategic alternative as your emblem strategy evolves.”

I like the idea of wrapping as an ongoing evolution rather than a short-term fix.

Tuesday, June 18, 2013

EVENT MANAGEMENT: Ordinary to Extra- Ordinary

Splendid decorations, Jaw dropping arrangements, royal welcome, red carpets, captivating view and smiling guests…sign of a perfect event. What else an occasion calls for?

But, have you ever realized how an ordinary occasion comes out to be a best celebration of your life? What is the actual reason behind the satisfactory smiles of your guests?

Well here it is the perfect, up-to-date and unblemished management of your event. The hard work of the event management professionals who work with full dedication to make the day a best experience for the guests, the sponsors, the viewers as well as the hosts turns these obvious occasions to happy celebrations.

In much simpler words, Event Management is a process through which some creative and experienced people strive hard to make a special day of their client even more special and a lifetime remembrance by adding beauty to the event through its decoration and other essential planning. They create events, festivals and conferences a mesmerizing sight to be experienced and praised by the guests.

Event management is a process which requires a deep insight about the client’s brand and his preferences, identifying the client’s target audience, coining an impressive theme for the same and planning for the logistics and other needs of the event.

From a small birthday party to organizing an Olympics, event management plays a very crucial role to make the event success. In a developing country like ours, each day is celebrated with rejoice and each occasion with delight. Here, event management takes shape to give these small moments a form of large bliss.

Event management is an advancing and fast pacing field employing dynamic and creative thinkers to take a step further in diversifying the amazing field of events. What are you thinking? Jump down to this beautiful field of creations and add to its creativity with your extraordinary thoughts.